In this way, OOS was able to take the lead in ensuring that the exhibition was holistically conceived and implemented, from concept development and financing to the detailed planning of the individual thematic islands, the search for and integration of the exhibits and the development of the graphic concept.
The individual exhibition themes are translated into design metaphors and are recognisable in spatially insular, individually designed exhibition buildings. Different experience offers and the spatial overlays take into account both the cultural interests of the Swiss Museum of Transport and the commercial interests of the sponsors and financing partners.
From graphic illustrations to large media projections, different media are aimed at a broad target audience, consisting equally of car freaks, families, small children and senior citizens. The diversity and complexity stimulates the visitors’ imagination, encourages associations and leaves room for interpretation.
