The individual themes of the exhibition are interpreted as design metaphors and can be recognized in spatially insular, individually designed exhibition buildings, giving the different themes their own identity and autonomy. Various exhibition experiences and their spatial overlapping take both the museum's cultural interests and the commercial interests of the sponsors and funding partners into account. From graphic illustrations to large-scale media projects, different media address a diverse target audience, which equally consists of car enthusiasts, families, small children and elderly people. The reserved light and color concept accords with the museum location and creates a uniform atmosphere in the exhibition hall. The color coding for the text graphics, interactive exhibits and media stations are derived from the environment on the street. The diversity and complexity inspires the visitors' imagination, encourages associations and leaves room for interpretation.