In this concept competition, OOS has shown its own interpretation of fashion as a communication vehicle. The visitor is an observer and becomes the object of observations, too.
The Tokyo Fashion History Museum is a kinetic building consisting of 21 movable exhibition boxes. During the “museum trip” the museum visitor can walk through the differently staged exhibition boxes, enjoy the view of the city and observe the passing scenes of visitors and exhibits.
The concept eludes a strictly chronological exhibition dramaturgy, because the sequence of rooms changes at any time by changing to another exhibition box. The performative character of the building intensifies the experience of the museum visitor and attracts the attention of the public. The museum is both stage and tribune, the museum guest actor and spectator.
