The precise siting of the new building achieves both optimal visibility to the public and a direct spatial connection to the existing factory site. The emblematic building forms the welcome gesture for visitors and local residents. The shimmering white box only becomes a sign through its elevated position on the former embankment. In keeping with the architectural design, the structural concept follows a clear formal language.
The entire interior is characterised by transparency and the use of genuine products and materials. The staircase – the LINK – creates the connection between the box with the basis and the technology with emotions and functions as a central orientation element. It leads past the various product ranges and thus connects the technical aspects with the emotional experience.
