In order to best present the identity of the future Richti area, OOS developed a multidimensional concept of a showroom. Here, the atmosphere created in the Richti area is to be conveyed as realistically as possible. This is achieved by using authentic materials, digital media, lighting moods, scents and an audio installation that stimulates the viewer's senses in a restrained but unique way and creates an overall mood.
The urbanistic ground plan (situation) and the atmosphere of the Richti area are recorded in the interior of the showroom via the themes "Hof - Gasse - Platz". At the centre of the showroom is the 1:200 model of the area, which, at 2.50 x 3.00 metres, shows a very realistic picture of the future structure and environment and on whose surface additional information such as different sun positions and seasons or traffic flows are simulated "realistically" with a video projection.