Showroom Albert Reichmuth, Zurich
“LA GALERIE DU VIN” is both a sales and a tasting and seminar room and is able to appeal to regular customers and passers-by alike. The OOS room concept picks up on the company’s values and traditions and focuses on the wine bottles.
The interior design aims to create a strong image of a landscape made up of wine crates, in which the quality wines are presented like in a Schaulager with their crates. Around 1,500 unbranded wine crates from the Bordeaux region cover the entire room up to the ceiling and form a grotto-like environment.
Wooden boxes as architectural element and for furnishing
Arranged in a grid, they serve as a platform for around 570 wines, illuminated table showcases as well as books and seats. In the middle of the room, the reception is situated as a counter, equipped for wine purchase advice and with its violet/ruby tone contrasting with the wood of the wine crates. The lights on the ceiling are formally oriented to the wine bottles and integrate into the presentation of the wine bottles.