On the basis of transdisciplinary workshops and in close cooperation with the client our team has worked on the vision, brand values and usage conception for this ambitious project. Located at a prominent place directly at the highly frequented highway, rehearsal rooms, music studios, club, retail, event techniques and gastronomy will be gathered together in the same building forming a new cluster.
The positioning and the brand values as well as the programmation have been transformed into an authentic future-looking design concept. Like a front-stage, the façade will have an obvious impact on the appearance of the building. Using the reference of a stage, it will be calm at daytime and glamorous by night. Inside (backstage) a hybrid mix of private and semi-private rooms bring opportunities for creativity and improvisation. Since autumn 2012 the house of sounds has become a lively place with interesting stories and illustrious guests.