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A Strong Identity for the New Open Ride in Basel

Following the success of the Zurich branch on Europaallee, the second Open Ride spinning studio was designed and realised in Basel. OOS assisted in the search for a location and developed a study for Basel railway station. The listed building of the former French railway station provides a unique backdrop for the interior design concept.

The design concept was adapted from Zurich for Basel, creating clear spatial elements such as a striking staircase and a specially designed box for a unique experience. The interior design gives the studio a strong identity, supports the customer experience and optimises operational processes.

More about the project